Question
traus Company operates a small factory in which it manufactures two products: A and B. Production and sales results for last year were as follows:
traus Company operates a small factory in which it manufactures two products: A and B. Production and sales results for last year were as follows:
A | B | |||
Units sold | 4,380 | 10,100 | ||
Selling price per unit | $98 | $76 | ||
Variable costs per unit | 51 | 53 | ||
Fixed costs per unit | 20 | 20 |
For purposes of simplicity, the firm averages total fixed costs over the total number of units of A and B produced and sold. The research department has developed a new product (C) as a replacement for product B. Market studies show that Straus Company could sell 5,750 units of C next year at a price of $120; the variable costs per unit of C are $48. The introduction of product C will lead to a 10% increase in demand for product A and discontinuation of product B. If the company does not introduce the new product, it expects next year
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