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TuTienda SpA: Planificando y Ejecutando una nueva estrategia en el retail de conveniencia. En febrero de 2009, Pablo Rodrguez senta la adrenalina propia de estar

TuTienda SpA: Planificando y Ejecutando una nueva estrategia en el retail de conveniencia. En febrero de 2009, Pablo Rodrguez senta la adrenalina propia de estar asumiendo un gran desafo. A fines de 2008, Pablo haba sido llamado para que se hiciera cargo de TuTienda SpA (TT), una cadena de tiendas de conveniencia con 15 puntos de venta que recientemente haba sido adquirida por el fondo de inversin privado Frontier (FIPF). Desarrollar un mapa estratgico para este negocio

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