1. Two of the most creative/successful social media marketing campaigns in Saudi Arabia (In 2021-2023). For each campaign:

• Give the reasons behind their success?
• What is the added value of this marketing campaign for the company/organization?

1. Two social media marketing campaign in Saudi Arabia that failed (Last two years). For each campaign:

• Why did the social media marketing campaign fail?
• And what can we learn from them?
• what are the criteria that guide you to evaluate the campaigns?