Typically, what is the correct order for the six most important steps in the product development process?

Group of answer choices

concept generation; evaluation of the product concept; analysis of the product concept with regard to the current business model; development of the product; test marketing; product launch

concept generation; test marketing; analysis of the product concept with regard to the current business model; evaluation of the product concept; development of the product; product launch

test marketing; concept generation; development of the product; evaluation of the product concept; analysis of the product concept with regard to the current business model; product launch

test marketing; concept generation; evaluation of the product concept; analysis of the product concept with regard to the current business model; development of the product; product launch