Unit VIII Case Study Select two websites from the list below, analyzing them from the standpoint of transferring information. In Unit IV, we analyzed websites for their ability to persuade; in this unit, we are analyzing for the efciency in providing information to the consumer. Keep in mind that the end goal of both is to inuence the target market. Include criteria discussed in the lesson and throughout this course in your evaluation. 0 Furniture from lkea.com 0 Electronics from Amazon.com JS 3211, Consumer Behavior 0 Laptops from HP.com o Backpacks from REl.com . Apparel from Macys.com 0 Running shoes from Nike.com o Cosmetics from Sephora.com o Private dressing from Stitchxcom Ensure that you respond to the questions below. 1. Using website functionality discussed in the lesson, compare functionality attributes of each of the two websites you selected. How are consumers using these websites in their decision-making process? 2. In your opinion, are these websites effective at reaching and providing necessary information in order to persuade the customer? Include your rationale. 3. Explain how marketers might make these websites more efcient in relaying information to the consumer