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ure 10-1 ch type of consumer product is purchased relatively infrequently and the purchase decision takes some tim convenience product shopping product specialty product unsought
ure 10-1 ch type of consumer product is purchased relatively infrequently and the purchase decision takes some tim convenience product shopping product specialty product unsought product discretionary
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Management Fundamentals Concepts, Applications and Skill Development
Authors: Robert N. Lussier
7th edition
978-1506332109, 1506332102, 1506303277, 978-1506333281, 1506333281, 978-1506303291, 1506303293, 978-1506303277
