Use information from the Problem Statement and input from the client to create the content of the Marketing Research Proposal I. Purpose of the Proposed Research Project a. Include the problem statement and research objectives (4) b. Include a summary of the key points of your literature review (3) II. Type of Study (4) Discusses the type of research and secondary versus primary data requirements with justification of choice. III. Definition of the Target Population and Sample Size (2) Describes the overall target population to be studied and determination of the appropriate sample size. IV. Sample Design and Data Collection method (4) Describes the sampling technique used, the method of collecting data, incentive plans, and justifications. V. Specific Research Instruments ( 9 ) Discusses the method used to collect the needed data, including the various types of scales. This study will include focus groups, interviews, and a survey. a) Focus Groups How will you get people to participate? How many of you will ask questions? How will you record information obtained from focus group? Where will you find participants for your focus groups? b) Interviews and Personal Stories How will you get people to participate? How many of you will ask questions? How will you record information obtained from the interview? Where will you find participants to interview? Do team members have a relevant personal story to include? c) Surveys How large of a sample will you have? Who will make up your sample? What type of survey will you use? Where will you find participants for your survey? What measurement scales will you use? Give an example question for each type of measurement scale. VI. Potential Managerial Benefits of the Proposed Study (2) Discusses the expected values of the information to management and how the initial problem might be solved, including the study's limitations. VII. Proposed Cost and timeline of the Total Project (2&2) Itemizes the expected costs for completing the research, including a total cost figure and anticipated time frames Winter 2023 VIII. Profile of the Research Company Capabilities (2) Briefly describes the researchers and their qualifications as well as a general overview of the company. Include in the proposal information about what each member of your group will do during the project