Use the work you completed for Parts, I, II, and III with your CLC group to inform your analysis for this assignment. Write a 500-750-word analysis of the significance of the three Matrices regarding their relevance for strategic planning. Describe the key information for each of the three matrices and how information from each will influence recommendations for strategic plans to improve the position of the company. Without prematurely determining and formalizing strategic goals and objectives, begin thinking about possible strategies to capitalize and add value to the organization based on the analysis of this information. ( Under Armour)

SWOT
SO Strategies
1	Increase direct-to-consumer revenue 4% to $3.6 billion in 2022 [S1, S4, S10,O4]
2	Increase exports of polyester products by 50% in the next 3 years internationally and within female sectors [S4, S5,S6, O10]
3	Offer a $1000 sign on bonus to new recruits [S3, S9, S10]
4	Increase social media marketing with monthly on-line promotions [S1, S3, S4,O6]
ST Strategies
1	Overseas expansion needs to grow by 25%-45% by 2023 [S3, S5, S6, T10]
2	Consumer purchase price on products will slightly increase 1%-3% [S1, S4, S8, T5, T7]
3	Boost brand awareness with an incentive program for current customer [S9,T1, T3]
4	Acquire at least 2 additional companies/products in the next year to increase market share [S3, T4]
WO Strategies
1	Increase in Gen Z use of social media with social growth to be 4.9 trillion [O4, O6]
2	Focus on using recycled material for sustainabilty, global textile growth at 4%[O1,O7]
3	Increase sponsership from athletes and contiuned retail growth [O3, O10]
4	Use polyester textiles, which will have increased growth in 2022 which helps product variety [S9, O10]
WT Strategies
1	Increase pay by US employers by 3.4% with better brand reconition of competetors [T1, T5]
2	Supply chain disruptions and knock off brands cheaper and easier to get [T2, T3]
3	Fed inflation rates at 2.7% by 2023 and intrest rate increase by 25 points [T7, T10]
4	Clothing cost increase by 3% which increased consumer prices to 7.9% in 2022 [T9, T8]