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Using one of the following products/services: shampoo, dog food, bottled water, a hotel, a pizza restaurant, or an MP3 player. Explain how you would introduce

Using one of the following products/services:

  • shampoo,
  • dog food,
  • bottled water,
  • a hotel,
  • a pizza restaurant, or
  • an MP3 player.

Explain how you would introduce your selection using each of the six business level strategies (low-cost leadership, broad differentiation, best cost, focus low cost, focus differentiation, and stuck In the middle),orselect two products/services, and explain how you would introduce your two selections using three business-level strategies for each.

Be sure to discuss the pricing and product features that will enable your product to succeed using each business strategy.

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ProductService Shampoo 1 LowCost Leadership To introduce a shampoo using a lowcost leadership strategy the focus would be on offering a shampoo at a significantly lower price compared to competitors T... blur-text-image
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