Using the following models:

the Hierarchy of Effects model, the Social Consumer Decision Journey, the Cognitive Response Model, the Elaboration Likelihood Model, and the Fishbein Attitude Model.

Select a television ad then select three of the models of advertising effectiveness and use each model to explain how that ad "works." How does each model explain what happens when a consumer is exposed to the ad? Based on the models, does it seem that the ad will be effective or ineffective? Which model do you think does the best job in explaining consumer reactions to this particular ad?