1. Using the template on the next page, brainstorm relevant factors for your property in each quadrant. Ideally, each quadrant should have two or more factors and you shouldn't have more than 15 factors total. You may want to refer to the SWOT analysis tool for typical factors that are relevant in a SWOT analysis. Note: If you are actively working with this asset as part of your job, you can include your co-workers or members of the property management team in your brainstorming exercise.
2. Identify two factors from different quadrants that you think are most critical. Provide a brief analysis of these factors (150-300 words total) that discusses why each factor is important to the property and strategies for capitalizing on it or overcoming it, depending on whether the factor is a strength/opportunity or weakness/threat.

SWOT Analysis

Identify two factors from different quadrants that you think are most critical. Provide a brief analysis of these factors (250 words total) that discusses why each factor is important to the property and potential strategies for capitalizing or overcoming each one.

Factor	Analysis

Part Two - Planning the Annual Asset Management Activities

To be an effective asset manager, you need to gather information about a property on a regular basis so that you can monitor performance and identify potential issues. Being thoughtful and proactive in your communications with the property management team is critical to developing a positive working relationship and making the most of your interactions with them.

In this part of the project, imagine that it is the beginning the year and you, as the asset manager, are updating the Asset Management Strategic Plan and scheduling the meetings and activities with the property management team for the coming year. While this might seem like a straightforward exercise, it is critical for both the asset manager and the property management team to plan for these meetings, thinking strategically about when to have them and what topics to cover. Because there are many people involved in these meetings, being proactive when scheduling the meetings is key.

Complete the table below, considering all the meetings or other activities you would have throughout the year with the property management team. You should include at least 3 different meetings or other activities. We have completed the first row as an example for you.

Meetings/Activity	When will activities occur	Topics covered
Capital Expenditure budgeting	Annual meeting to occur in July (or mid-fiscal year)	Projects to be approved in upcoming annual capital expenditure budget (major renovations, large equipment, etc.) (See Read page in Module 3 for full description of activities)