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Variable cost (per bowl) Direct materials Direct manufacturing labor Variable overhead (manufacturing, marketing, distribution, and customer service) Total variable cost per bowl Fixed costs Manufacturing
Variable cost (per bowl) Direct materials Direct manufacturing labor Variable overhead (manufacturing, marketing, distribution, and customer service) Total variable cost per bowl Fixed costs Manufacturing $3.00 $8.00 $7.50 $18.50 $ 20,000 Marketing, distribution, and customer service $194,500 Total fixed costs Selling price Per Unit Expected sales, Income tax rate $214,500 $35.00 22,000 units 40% 2a. What is the projected net income for 2017? NOI (4+2+3+2+3+2=16) 2b. What is the breakeven point in units for 2017? 2c. Mr. J has set the revenue target for 2018 at a level of $875,000. He believes an additional marketing cost of $16,500 for advertising in 2018, with all other costs remaining constant, will be necessary to attain the revenue target. What is the net income for 2018 if the additional $16,500 is spent and the revenue target is met? 2d. What is the breakeven point in revenues for 2018 if the additional $16,500 is spent for advertising? 2e. If the additional $16,500 is spent, what are the required 2018 revenues for 2018 net income to equal 2017 net income? 2f. At a sales level of 25,000 units, what maximum amount can be spent on advertising if a 2018 net income of $108,450 is desired
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