Question
Very recently (January 2021), Numeris has announced that it will terminate it's diary markets. Please read their announcement and answer the following questions based on
Very recently (January 2021), Numeris has announced that it will terminate it's diary markets. Please read their announcement and answer the following questions based on both the textbook and the announcement:
Why do you think they are getting rid of TV diaries?
What are some potential problems if we don't have these TV diaries anymore?
http://view.measure.numeris.ca/?qs=7634668504ed7f8f7694a96d549582b7a936b3b31fa15885c462ddffea90b87711ce0b78afc7f579bcf354ee913ed9b7c948e81f85bdacf4b3d3eb451e473818e2b84b593eef484e
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Essentials of Marketing Research
Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau
2nd edition
73404829, 978-0073404820
