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Video Case Study Questions : What are psychographics?How does Harley-Davidson use this marketing tool to sell their products to women? How does Harley-Davidson reach women
Video Case Study Questions:
- What are psychographics?How does Harley-Davidson use this marketing tool to sell their products to women?
- How does Harley-Davidson reach women in their advertising?What marketing media do they use most often to reach their women target market?
- What percentage of Harley-Davidson's motorcycle and accessory total sales are sold to women?
- What percent of Harley-Davidson dealerships are women-owned?
- In the year 2010, how many motorcycles were sold to women by Harley-Davidson?
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
