Visit Marketo - https://www.marketo.com/articles/integrated-marketing/(Links to an external site.)

Think of this in terms of a non-profit organization.

Where would you start to produce an integrated marketing plan (IMP) for a non-profit?

What information would you need from the non-profit?

Which non-profits are you familiar with that might be in need of a IMP?

Make a list of possible clients.