Question
Wal-Mart certainly has an efficient distribution system. This company is notorious for entering small towns and eliminating mom and pop businesses. This is a backward
Wal-Mart certainly has an efficient distribution system. This company is notorious for entering small towns and eliminating mom and pop businesses. This is a backward integration strategy. Is it possible for a mom and pop business to compete against Wal-Mart in a small town?
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Integrated Marketing Communications Strategic Planning Perspectives
Authors: Keith J. Tuckwell
4th edition
133157873, 978-0133157871
