Walmart which has 11,503 stores and clubs in 27 countries, operating under 56 different names is looking upon Pakistan as its next destination. Since 2006 it has been in India. Currently it has 28 stores operating under the name Best Price Modern Wholesale with 2019 sale of 87 billion Pak rupees. Inspired by their success in India and seeing the success of German store Metro Wholesale and French store Carrefour in Pakistan a decision has been taken by Walmart Board of Directors to enter the Pakistan market which has annual retail sale close 190 billion Pak rupees. CONGRATULATIONS! You have been hired as the Marketing Consultant for Walmart's Pakistan launch. Task One: Design a strategy for Walmart's entry into Pakistan market covering: - Segmentation - Targeting - Differentiation - Positioning (5 marks) Task Two: Design a marketing communication mix for Walmart covering: - Advertising - Sales promotion - Personal selling - Public relations - Direct & digital adverting (5 marks) Task Three: Carry out the competitive analysis and competitive strategies of their major competitors and guide them on how they can build their competitive advantage