We have Identified a local business that is the manufacturer of copper enamel wire in Pakistan which is dealing in end-user-based business. Required: Interview the marketing / sales team and try to identify issues related to: a. Market segmentation (psychographic, demographic, behavioral, and geographic details). * Target marketing strategy (single or multiple) * Market positioning issues (develop a mental map by interviewing their customers and try identifying issues faced by the firm) Design a marketing plan encompassing the following: * Revised and detailed STP * A new marketing mix with product, price, place, and promotion plan. - Seek feedback on your plan from the manager/owner of your selected firm asking him/her the areas of improvement