1. We learned about four categories of consumer products during the term.
   1. Compare any two of the product categories, on:
      1. Frequency of purchase.
      2. Number of brands considered.
      3. Existing knowledge of the product; and
      4. Level of expense
   2. Which of you chosen categories is likely to be promoted with a PUSH strategy, and why? Which is likely to be promoted using a PULL strategy, and why? (max. 200 words 10 marks)