1. What are 4 of the major tools and techniques that you will need to use to select content and engagement interventions to engage users on social media?
2. What will you need to ensure when you are selecting content and engagement interventions?
3. List and briefly describe the 6 metrics for successful performance on social media as outlined by the Altimeter Group.
4. What will you need to do to ensure that the strategy selected maintains the integrity of the brand and the message and that it develops trust?
5. What are the basic criteria that will need to be met to optimise the use of positive viral marketing?