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What are current business-level strategies pursued by Crocs? Talk in terms of below pictures. Which one of these they have adopted for their business? FIGURE

What are current business-level strategies pursued by Crocs? Talk in terms of below pictures. Which one of these they have adopted for their business?

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FIGURE 5.1: TYPES OF BUSINESS LEVEL STRATEGIES Offers products Offers products to only one group to many kinds of customers of customers Offers low-priced products to customers Focused cost-leadership strategy Cost-leadership strategy Offers unique or distinctive products to customers Focused differentiation strategy Differentiation strategy

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