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What are Scope's options, given competitive situation? 0 Pro and cons of each option 0 Business case for each option Calculate PfL and Breakeven analysis

What are Scope's options, given competitive situation? 0 Pro and cons of each option 0 Business case for each option Calculate PfL and Breakeven analysis for Scope Calculate the value of market share in sales/profits to the brand Estimate value and impact on profits and shelf price relative to competition given 5% price increase

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