Question
What are the broad components of a typical Integrated Marketing Communication Mix for services? Give two elements of each component. As the new Marketing Communications
What are the broad components of a typical Integrated Marketing Communication Mix for services? Give two elements of each component. As the new Marketing Communications Head ofVodafone ( Vi)ORAirtel depict and justify the Integrated Marketing Communication Mix you would employ for your organization in this intensely competitive industry
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
13th Edition
0136079415, 978-0136079415
