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What are the challenges of marketing services, like Coinbase services, versus physical products? Intangibility Perishability Variability Inseparability Marketing Challenge
What are the challenges of marketing services, like Coinbase services, versus physical products? Intangibility Perishability Variability Inseparability Marketing Challenge
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When marketing services such as those offered by Coinbase a cryptocurrency exchange platform there are unique challenges compared to marketing physica...
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Marketing Management
Authors: Russell S. Winer, Ravi Dhar
4th edition
136074898, 978-0136074892
