Question
What are the considerations and factors that may influence sponsorship partnerships in sports? What factors do sponsorship agencies consider when establishing long-term sponsorship agreements, and
What are the considerations and factors that may influence sponsorship partnerships in sports? What factors do sponsorship agencies consider when establishing long-term sponsorship agreements, and how do these factors impact the decision to continue or dissolve a sponsorship partnership?
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Foundations of Marketing
Authors: William M. Pride, O. C. Ferrell
3rd Edition
618973370, 547154569, 9780618973378, 978-0547154565
