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What are the core values of the McDonalds brand? Have these changed over the years? What risks do you think McDonald's will face in the
What are the core values of the McDonalds brand? Have these changed over the years? What risks do you think McDonald's will face in the future?
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The core values of the McDonalds brand have traditionally included 1 Quality Commitment to providing consistent highquality food and beverages 2 Conve...
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Marketing Management
Authors: Philip R Kotler, Kevin Lane Keller, Subramanian Sivaramakrishnan, Peggy H. Cunningham
14th Canadian Edition
132161079, 978-0133076752, 013307675X, 978-0132161077
