Question
What are the key driving forces behind the Use of CRM (rise of Data-Driven Marketing)? Which Technology influences strategic CRM, on both consumer and the
What are the key driving forces behind the Use of CRM (rise of Data-Driven Marketing)? Which Technology influences strategic CRM, on both consumer and the company sides?How are CRM activities similar/different from marketing activities? Please discuss with examples
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Marketing The Core
Authors: Roger Kerin
8th Edition
1260483517, 9781260483512
