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What caused delay in Nano's launch? What important features of the Indian economic environment were the key factors that caused the problem? What does this
What caused delay in Nano's launch? What important features of the Indian economic environment were the key factors that caused the problem? What does this story teach about risks of doing business in India?
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
