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What do you feel are the main barriers to the success of current anti-behaviour advertisements (e.g. drink-driving/using devices whilst driving; etc.)? Name 2 other perspectives/models
- What do you feel are the main barriers to the success of current anti-behaviour advertisements (e.g. drink-driving/using devices whilst driving; etc.)?
- Name 2 other perspectives/models of communication than the traditional communications model.
- Advantages and disadvantages of using attitudinal theories and models to explain consumer behaviour. (please give references and write in detail)
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Marketing The Core
Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius
5th edition
9780077517083, 78028922, 77517083, 978-0078028922
