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What do you mean by RFM approach? Where is it used and why? Give examples to support your answer.
What do you mean by RFM approach? Where is it used and why? Give examples to support your answer.
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Operations and Supply Chain Management The Core
Authors: F. Robert Jacobs, Richard Chase
4th edition
978-1259549724, 1259549720, 1259696596, 978-1259696596
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