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What do you want to know about the people in your target market, and why? What tools and technologies will you use, and why are
- What do you want to know about the people in your target market, and why?
- What tools and technologies will you use, and why are these the best fit for your research needs?
- How will you use the data you gather to help make marketing decisions?
If it helps, my business idea is a coffee shop and my target market for my coffee shop would be people who live or work nearby
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
