What does a SWOT analysis of Chipotle Mexican Grill reveal about the overall attractiveness of its situation?

4a. Which of the following accurately characterizes Chipotles resource strengths and competitive capabilities?

Select yes for those strengths and capabilities below that are accurate and select no for those that are not.

a. A strength for Chipotle includes a limited menu that can be prepared efficiently.

(Click to select) Yes No

b. The companys supply chain management practices, approaches to quality assurance, and commitment to food with integrity are a strength of the company.

(Click to select) Yes No

c. Menu selections that enable customers to customize their dishes (thus resulting in menu variety despite the limited number of menu selections).

(Click to select) Yes No

d. The low prices for the natural and organic ingredients that Chipotle uses in its recipes enable Chipotle to offer a reduced menu price.

(Click to select) Yes No

e. Proven capabilities in serving customer orders quickly.

(Click to select) Yes No

f. Proven capabilities in operating Chipotle restaurants very efficiently/cost-effectively.

(Click to select) Yes No

g. Chipotle is a strong contender with no strong competition.

(Click to select) Yes No

h. Growing brand name awareness and brand name reputation domestically and internationally.

(Click to select) Yes No

i. The financial strength to fund the companys growth and expansion without burdening the companys balance sheet unduly with debt.

(Click to select) Yes No

j. Strong comparable restaurant sales increases, which translated into rising average annual sales revenues at restaurants open at least 12 full calendar months.

(Click to select) Yes No