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What factors have an impact on a firm's selection of market segments? Discuss in your own words. why do we need to assess organizational capacities
What factors have an impact on a firm's selection of market segments? Discuss in your own words. why do we need to assess organizational capacities as part of our strategic marketing analysis explain.
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Factors Affecting Firms Selection of Market Segments 1 Demographic Factors Characteristics such as age gender income education and occupation influence consumer behavior Companies may target specific ...
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Fundamentals Of Management
Authors: Ricky Griffin
10th Edition
0357517342, 978-0357517345
