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What is benchmarking? Question 1 4 options: Analysis to determine what's normal and what's not in an industry or activity. A method of data collection

What is benchmarking?
Question 14 options:
Analysis to determine what's normal and what's not in an industry or activity.
A method of data collection in which a company collects data about its competition.
A promotional tool used by companies to sell their products and services.
A way of testing a company's ad performance by trying different variables.

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