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What is essential for a market-oriented firm to know about the perception driver? How should this knowledge influence various elements of marketing strategy, such as
What is essential for a market-oriented firm to know about the perception driver? How should this knowledge influence various elements of marketing strategy, such as the allocation of firm resources, the alignment of the firm’s value chain or the adaptation of one of Porter’s generic strategies?
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Perception drivers are elements attributes or characteristics that shape how consumers perceive a particular product service or brand in a market Perc...
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Auditing A Business Risk Approach
Authors: Karla Johnstone, Audrey Gramling, Larry Rittenberg
8th edition
538476230, 978-0538476232
