What is the category (strengths, weaknesses, opportunities, or threats) of the analysis simulation was the most challenging for you?

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• What have you now learned that will help you better identify items that belong in that category in the future?
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• What is the category of a SWOT analysis do you think marketers may tend to overlook most often, and why?
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• What are at least two potential negative impacts of failing to consider the often overlooked category you've just identified?
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