Question
What is the implicit currency that clears the three sided market of advertisers--content providers (e.g., network TV)---consumers. Explain the relationship between any two components of
What is the implicit currency that clears the three sided market of advertisers--content providers (e.g., network TV)---consumers. Explain the relationship between any two components of this marketplace and how it relates to the implicit currency in question.
What is CPM? Give at least 2 possible reasons with an explanation as to why CPM would differ across different contexts and media.
Please give all correct answer in step by step with explanation in long.
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Introduction to Econometrics
Authors: James H. Stock, Mark W. Watson
3rd edition
133595420, 978-0138009007, 138009007, 978-0133486872, 133486877, 978-0133595420
