What is the role of brand management in marketing? Select one of the following:

• Brand management is slowly being eclipsed by product management due to digital disruption, but it is still used in more traditional firms.
• Building a strong brand is the essential foundation for successful marketing.
• Brand management is a niche field of marketing that only large companies include in their marketing plans.
• Branding is the last step in marketing and can come only after a marketing materials have been developed and tested.