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What is the value of and why do organizations use market research? How did marketing research play a role? What went wrong? What do you

  • What is the value of and why do organizations use market research?
  • How did marketing research play a role?
  • What went wrong? What do you think caused the failure of the product's launch?
  • Now that you discovered the product failed, what recommendations would you make to ensure a successful product launch?

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