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What is Walmart's Save Money. Live Better. slogan all about? (Have students quickly lay out the basics of Walmart's strategy. Open the Walmart YouTube channel

What is Walmart's "Save Money. Live Better." slogan all about? (Have students quickly lay out

the basics of Walmart's strategy. Open the Walmart YouTube channel or

www.walmart.com.

Everyone gets the everyday low prices part of Walmart's positioning. But make sure that the

discussion brings out how that "low price" strategy makes people's lives better. Perhaps show

some of the ads from the Walmart YouTube channel and discuss how "low price" translates into

"living better." And, be sure to explore how much Walmart has saved American families

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