Question
What marketing marketing plan can you have for your new Ginger Ale beverage by Canada Dry? What techniques you have for your 4 P's: promotion,
What marketing marketing plan can you have for your new Ginger Ale beverage by Canada Dry? What techniques you have for your 4 P's: promotion, place and price? Include the following areas:
Executive Summary
Situation Analysis
SWOT and TOWS
Marketing Strategy
Marketing Promotions Tactics
Financials
Controls
References
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
