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What opportunities did Lululemon see in what was an already crowded apparel market? The larger question is how does a new company make a breakthrough

What opportunities did Lululemon see in what was an already crowded apparel market? The larger question is how does a new company make a breakthrough in mature markets?

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Lululemon saw several opportunities in the crowded apparel market that enabled it to make a breakthrough 1 Niche Market Focus Lululemon targeted a spe... blur-text-image

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