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What types of analytics are used to evaluate the effectiveness of paid media? Why do you believe earned media is more trusted than paid media?

  • What types of analytics are used to evaluate the effectiveness of paid media?
  • Why do you believe earned media is more trusted than paid media?
  • What are the types of Internet marketing tools, social media, and analytics when used in paid/earned media? If this is not specified, what can you conclude about the types of tools used?

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