What was the value proposition of Maggi in India which made it a success but not in Pakistan? What is the better value proposition in Pakistan? -- (3 marks) Q2- Short Case Study Answer in 150 to 200 words per question CANON: The quick rise of Smartphone cameras was eclipsing the development of the digital camera market. The kids segment was an underdeveloped market. Canon was trying to extend its target segment from parents-to-be to parents with kids, targeting mainly 5-9 years old and their parents. Dubbed Kidictionary, a three months contest asked participants to interoperate an ordinary word in a creative way through photography, and then to share online and social media. In order to drive better engagement, the company planted the seed via key opinion bloggers and online advertising to draw eyeballs. The campaign website pulled in 3,559 (64.3% ) new visitors and 1,976 (35.7%) returning visitors. In total, the site recorded 5,535 visitors per month and over 180 visitors per day. Total submission on the \"Kidictionary\" reached 344 and 348 users.The campaign gained 40% market share on low-end DC compared to last year. a- Discuss the Marketing techniques and tools used by Canon? (3 marks) b- What would you do if the target market was teenagers? Techniques? (3 marks) Q3 Identify atleast twO differences between Consumer and Business Markets. Use Examples to explain. (200-300 words) (4 Marks) Q4 You are launching competition for Khaadi Brand and consumer buying behavior is still affected by Covid l9. Identify your Four P's (300-400 words) (6 marks) Q5 Iqra University is the rst University in Pakistan to open its campuses to students during Covid 19. The marketing campaign is focused on Campus life, Student Societies, and Practical Education. How will the Micro and Macro Enviromental Factors affect the campaign. Identify three each. (300 500 words) (6 marks)