--What you say in your Initial Response is to be supported by an outside reference (not the textbook).

--Your Replies to student posts do not require an outside reference

1 7 5 to 3 0 0

Due Day 3 - Thursday

Respond to the following with a word discussion--be sure to support what you have to say with a Relevant outside Reference (other than the textbook).

• Why is marketing research important to the development of a marketing strategy?
• Provide a specific example.
• Researching to find an actual company experience or discussing a personal experience example would help your response.