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When a DMO outsources a task to individuals outside the DMO to generate user generated content on their social media, this is referred to as:
When a DMO "outsources" a task to individuals outside the DMO to generate user generated content on their social media, this is referred to as:
a Crowdsourcing
b Boosterism
c Social Media Strategy
d Destination Image
e Viral Marketing
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Spomenik Monument Database
Authors: Donald Niebyl, FUEL, Damon Murray, Stephen Sorrell
1st Edition
0995745536, 978-0995745537
