When Chris Mittelstaedt, the founder and CEO of The FrultGuys, was forced to lay off employees during the recession of $2001,$ he was making sure that he took steps to $"$do$"$ the company's strategy$-$reducing costs enough to stay in business during those difficult times. Chris was:

Formulating the company's strategy

Executing the company's strategy

Doing an external analysis of the company

Conducting a SWOT analysis for the company