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When decision makers choose to continue an existing course of action because it is the less painful option at the time, this is known as:

When decision makers choose to continue an existing course of action because it is the less painful option at the time, this is known as:
When decision makers choose to continue an existing course of action because it is the less painful option at the time, this is known as:
prospect theory effect.
sunk costs effect.
self-justification effect.
self-enhancement effect.
satisficing.

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