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When grocery stores issue special discount membership cards for shoppers effectively offering different prices based on quantities consumed, this is an example of Oprice
When grocery stores issue special discount membership cards for shoppers effectively offering different prices based on quantities consumed, this is an example of Oprice discrimination. Oprice differentiation. product differentiation. patent protection.
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
