Question
When implementing customer relationship management , why might a business desire fewer customers over more customers ? Shouldn't the focus of marketing be to acquire
When implementing customer relationship management , why might a business desire fewer customers over more customers ? Shouldn't the focus of marketing be to acquire as many customers as possible
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Contemporary Business
Authors: Louis E. Boone, Micheal H. Khan, DAvid L. Kurtz, Brahm M. Canzer
1st Canadian Edition
978-1118161739, 1118161734
